Hardly a day goes by that I don't have someone entering my business seeking a donation for a worthy cause. If I could, I would give to large donations to everyone. But I can't.
Lately I have been responding to the unsolicited appeals for donations with unsolicited fund raising advice. For example, I tell them that I do fund raisers in hospitals, wherein I sell my wares and give a percentage to the hospital. This way I raise money for a good cause while also helping my business grow and prosper. If I just give too much away, my business will fail and both parties will suffer.
What frustrates me with local fund raising efforts is the lack of imagination. The typical formula is to hold an event for area elites, liquor them up and hope that they buy the items donated by local businesses. There is nothing wrong with this idea except that it is getting quite old and I suspect that some of our wealthier residents are probably experiencing charity fatigue.
There must be some better ideas out there. I have been wondering if I should tell donation soliciters to register their charity with my business and then send customers my way. I could keep track of their purchases and then send a percentage of the sale to the charity of their choice. Perhaps the money I lose by donating could be offset by additional customers motivated to help the cause of their choice. Maybe this could be a win win situation for my business and for local charities.
Any other ideas?