Speaking of Harleys, we stopped in a Harley store in Chicago the other day. If I didn't know any better, I would have thought that Harley Davidson is a clothing and accessories company.
I don't know if it is true or not, but I have heard that Harley Davidson sells more in clothing than they do motorcycles. I pointed this out to my son and added that Harley Davidson is essentially selling the value associated with their name. For many people, HD stands for something that they want to be associated with, be it quality, luxury or a perceived lifestyle.
Now not just any company can sell their brand name. I won't be rushing out to by the latest Enron T-shirt. But if your name is associated with something positive, you can sell it.
My point to my son was that a companies reputation is valuable. And likewise, an individuals reputation is valuable. If your name stands for something positive, you will have earned it, and you can profit from it.
I can't wait for CTW's response.