The Milwaukee Public School system has apparently been offering Ipods as an incentive to children so they will sign up for and attend school breakfast programs. See Charlie Sykes for more detail.
Hunger has always been a sufficient incentive to get me to eat. Apparently many MPS students are not hungry enough to accept a free meal. Why not leave it at that?
Speaking of incentives, there is obviously some unknown incentive driving MPS to spend money trying to get well fed children to accept a free meal before school. My guess is that MPS is somehow rewarded financially for increasing the size of this program.